Vollzugriff & Lernmethoden freischalten
1. Michael Porter suggested four basic competitive positioning strategies that companies can follow - three winning strategies and one losing one.10 The three winning strategies include:
2. Firms that do not pursue a clear strategy - middle-of-the-roaders - do the worst. Why?
3. The firm with the largest market share is called:
4. Runner-up firms that are fighting hard to increase their market share, are called:
5. Other runner-up firms that want to hold their share without rocking the boat, are called:
6. Firms that serve small segments not being pursued by other firms are called:
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