Vollzugriff & Lernmethoden freischalten
1. Building profitable customer relationships and gaining competitive advantage requires delivering more value and satisfaction to target consumers than . . . do.
2. The first step is . . ., the process of identifying, assessing, and selecting key competitors.
3. The second step is developing . . . that strongly position the company against competitors and give it the greatest possible competitive advantage.
4. Companies must avoid "competitor myopia." A company is more likely to be "buried" by its . . . competitors than its current ones.
5. Steps in analyzing competitors are:
6. Having identified the main competitors, marketing management now asks: What are competitors . . . - what does each seek in the marketplace?
Es werden nur 6 Karten pro Paket angezeigt. Mit einem Abo erhälst du Vollzugriff auf alle Pakete und zusätzliche Lernmethoden.
Mit folgendem Lernsystem weiterlernen: (Zufall und Fokus nur mit Abo)