Vollzugriff & Lernmethoden freischalten
1. A firm can obtain new products in two ways:
2. New-product development starts with the systematic search for new-product ideas. This step is called:
3. Major sources of new-product ideas include internal sources and external sources such as:
4. The brains of executives, scientists, engineers, manufacturing staff, and salespeople are . . . Idea sources.
5. Good new-product ideas also come from asking . . .
6. Companies must be careful not to rely too heavily on customer input when developing new products. For some products, especially highly technical ones, customers may not know . . .
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Mit folgendem Lernsystem weiterlernen: (Zufall und Fokus nur mit Abo)