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| Kriterien zur Kommunikationsform bei Befragungen (schriftl., mündl. o. telefonisch) |
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Erläutern Sie die Abb.4
"Die Betriebstypenprofilierung in dynamischer Betrachtung |
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Erläutern Sie die Abb.4
"Die Betriebstypenprofilierung in dynamischer Betrachtung |
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| Grundformen d. computerunterstützten Warenwirtschaft im Handelssystemem |
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| Feld III Informationszentralisations- u. Machtkonzentrationsstelle |
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| These: Integrierte WWS bewirken eine Nivellierung der Zentralisationsgrade in HS! |
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| These: Integrierte WWS fördern den Wettbewerb v. vertikalen Marketingsystemem in der Konsumgüterdistribution |
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| These: Integr. WWS führen i.d. Konsumgüterdistibution zu einem engen Reaktionsverbund u. zu einer Beeinflussung d. Entscheidungsstruktur i.d. Industrie |
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| Ordnen Sie die Personen Techniker, externer Berater, Angehöriger der Einkaufsabteilung, Mitglied der Geschäftsleitung und Assistent der Geschäftsleitung den verschiedenen Rollen eines Buying Centers zu. |
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| Erreichbarkeit d. Untersuchungseinheiten (Prob. b. d. Infobeschaffung) |
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