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| 2. New-product development starts with the systematic search for new-product ideas. This step is called: |
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| 3. Major sources of new-product ideas include internal sources and external sources such as: |
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| 4. The brains of executives, scientists, engineers, manufacturing staff, and salespeople are . . . Idea sources. |
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| 6. Companies must be careful not to rely too heavily on customer input when developing new products. For some products, especially highly technical ones, customers may not know . . . |
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| 8. The purpose of idea generation is to create a large number of ideas. The purpose of the succeeding stages is to reduce that number. The first idea-reducing stage is . . . |
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| 11. Many firms routinely test new-product concepts with . . . before attempting to turn them into actual new products. |
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| 12. The marketing strategy statement consists of three parts. The . . . part describes the target market; the planned product positioning; and the sales, market share, and profit goals for the first few years. |
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| 13. The . . . part of the marketing strategy statement describes the planned long-run sales, profit goals, and marketing mix strategy. |
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| 14. The . . . part of the marketing strategy statement outlines the product´s planned price, distribution, and marketing budget for the first year. |
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| 15. . . . involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company´s objectives. |
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| 16. If the product concept passes the business test, it moves into . . . |
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| 18. If the product passes functional and consumer tests, the next step is . . . |
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| 19. Although test-marketing costs can be high, they are often small when compared with the costs of making . . . |
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| 20. Using standard test markets, the company finds a small number of representative test . . . |
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| 21. Several research firms keep controlled . . . of stores that have agreed to carry new products. |
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| 24. The introduction stage starts when the new product is . . . |
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| 25. If the new product satisfies the market, it will enter a . . . stage, in which sales will start climbing quickly. |
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| 27. In the . . . phase management may decide to maintain its brand without change in the hope that competitors will leave the industry. |
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